This on-line publication will outline what a Brand is in our minds and why it is important to have a multi-disciplinary team think about it, and design for it, in a coherent way.

I will argue that on-line and mobile design and execution often does not consider the Brand, because such complex design activities focus on the tactical media and its constraints which are considered the main problems at hand.

Please contribute by adding comments to the pages of the Brand book in order to clarify and refine the argument. To comment, click on Add new comment to give your valuable feedback.

The pages of this book will expand as we go along, so, please do check back for the progress we are making.

Let's chat: http://think-a-doo.net/contact or click on Read more or Brand definiton below to continue reading.

Andre Venter
andre.n.venter@gmail.com